![]() ![]() To explore this issue, this research provides a comprehensive review of sustainable business models literature in various application areas. However, the success, popularity, and progress of sustainable business models in different application domains are not clear. Different industries and businesses have utilized sustainable business models’ concept to satisfy their economic, environmental, and social goals simultaneously. The process of sustainable business model construction forms an innovative part of a business strategy. The concept of the sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural, or other contexts, in a sustainable way. Considering the sustainable development goals, the innovative business models have brought a competitive advantage to improve the sustainability performance of organizations. ![]() More recently, the research on this realm has grown rapidly, with diverse research activity covering a wide range of application areas. ![]() During the past two decades of e-commerce growth, the concept of a business model has become increasingly popular.
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